Brand Manager Pushes Life and Brand to Extremes

Hansen Beverage Company Brand Manager Pushes Life and Brand to Extremes

Corona, CA, April 06, 2009 -- Steve Jugan Crowned Executive Level Crossover Athlete 2009 Push Champion.

When Steve Jugan Allied Brand manager for Hansen's Beverage Company decided to make Lost Energy the title sponsor for an ultimate actions sports adventure game, he decided to show his true and pure dedication by walking the walk or should we say Board, Ride, Bike, Skate, Wake and Surf. Jugan from Yorba Linda, California joined a group of other action sport junkies to do something that has never been done before and be part of The Push-Lost Energy invitational. The Push is a one day, non-stop "Hexathlon" of action sports designed to literally push an athlete both mentally and physically from one event to another for 15 hours straight across 160 miles of some of Southern California's most beautiful locations.

Jugan, the self-professed action sports enthusiast and native of California, has spent most of his life in the snow, dirt and surf, so when the founder of The Push Bob Krause and partner Marco Thompson approached him he was sold. "I get a ton of pitches from people with a lot of ideas, but I had never heard of an event quite like this one," said Jugan. Convinced that the event catered to hit his target demographics and psychographics, he offered his event prowess to the table and became the title sponsor. "The Push is a wicked combination of six of the most popular action sports - Snowboarding, Motocross, Downhill Mountain Biking, Skateboarding, Wakeboarding and Surfing - all mixed up into a day long adventure," says Krause, the creator of The Push. This concept was devised by him and his 18 year old son Ryan as the ultimate father-son bonding experience in which they completed 23 non stop action sports while traveling over 300 miles across southern California all in one day.

The Push was held on March 28, 2009, participants included Amateur and Pro athletes as well as a mix of sport enthusiasts and business executive types all hoping to be crowned the worlds best crossover athlete. Participants arrived Friday night March 27th at the Lake Arrowhead Resort for an evening of schmoozing, food and some basic training. At 8am the next morning they were on the slopes and ready to roll. From that point on participants drove from location to location showing off their very best to the judges while the event organizers had every type of board and bike waiting for them at each location.

"I can't wipe the smile off my face, 2010 is going to be unreal," says Jugan. "Only in So-Cal can you be on the slopes in the morning, ride the desert in the day and then surf until the sun goes down.

To learn more about the Push, go to

www.lostenergydrink.com/newswww.lostenergydrink.com/news www.thepushgames.com or check out their blog at http://thepush09.wordpress.com

Contact Information
Lost Energy Drink
Steve Jugan
951-280-3241
steven.jugan@hansens.com
www.lostenergydrink.com

 

Nutrition for Athletes Covered At Seminar

"Sports Medicine and Coaching" Workshop Held at Advanced Orthopedic and Sports Medicine Institute in Freehold, New Jersey

Dr. Gerardo Goldberger, an orthopedic surgeon, sports medicine physician, and triathlete, hosted a workshop at Advanced Orthopedics and Sports Medicine Institute with Multisport Coach, Tom Manzi in Freehold, New Jersey.

Freehold, NJ, February 28, 2009 -- The "Sports Medicine and Coaching" workshop at the Pond View Professional Park in Freehold brought together an acclaimed orthopedic surgeon and a respected coach, resulting in a rousing success. More than 70 participants from all over New Jersey gathered to meet with experts who analyzed and discussed the finer details of each individual's athletic fitness and techniques. Experts also gave feedback about the strengths and weaknesses of workshop participants.

The workshop, sponsored by Dr. Gerardo Goldberger, an orthopedic surgeon at Advanced Orthopedics and Sports Medicine in Freehold, and Tom Manzi, Multisport Coach of Training Bible Coaching in Pt. Pleasant, featured state-of-the-art technology to analyze such athletic techniques as foot strikes in running and swim strokes. The fitness center at CentraState Medical Center provided the aquatic facilities for the swim stroke analysis. Specialists properly fitted bikes for cyclists; others analyzed runners' feet to make shoe recommendations; and a nutrition expert discussed sports nutrition, among other presentations.

Dr. Goldberger, a board certified orthopedic surgeon in sports medicine and spine subspecialties, was available throughout the day to assist coaches and therapists with multidisciplinary evaluations. A triathlete himself, Dr. Goldberger also discussed issues related to multisports. In addition, he educated attendees on physical ailments that might hinder them in reaching personal fitness goals.

"Our goal was to help athletes improve not just their health and fitness, but also their performance," Dr. Goldberger said. "Based on the enthusiastic response of those who attended, we believe we accomplished exactly that."

"The expert presenters at our Sports Medicine and Coaching Workshop put a spotlight on sports nutrition, health, and fitness," Manzi said, "as well as recommendations about how to improve techniques and enhance sports specific performance."

Seminar topics included, "How to Train by Using the Periodization Model," "How to Improve Technique," "Designing a Training/Race Plan," and "Nutrition for Athletes."

Manzi said plans are already in the works for a follow-up seminar. "We would like to have another conference, probably in the fall," Manzi said. "We already had a meeting on it. We sent a survey out to see what type of presenters they would like to see."

Those interested in participating as a presenter should contact Manzi at tmanzi@trainingbible.com. News media are welcome to attend.

Dr. Gerardo Goldberger is a board-certified orthopedic surgeon as well as chairman of the department of orthopedics at CentraState Medical Center. He has been an Orthopedic Surgery Board Examiner for the American Osteopathic Academy of Orthopedics since 2003. Dr. Goldberger specializes in spine surgery, knee and shoulder arthroscopy, and total joint replacement, and has a comprehensive approach to patient care. His particular interest in sports medicine stems from his personal involvement in sports as an athlete and physician. Notably, he was a field physician at the Olympic Games in 1996 and at the Soccer World Cup in 1994. An athlete himself, Dr. Goldberger rowed at Rutgers University. As a competitive triathlete, he participated in multiple Ironman races in both the United States and Europe. In 2007, he represented the USA as a member of the National Team at The Aquathlon World Championships held in Mexico. His personal understanding about the demands of competitive sports allows him to provide an individualized treatment plan for competing athletes, based on the latest minimally invasive techniques in shoulder and knee arthroscopy.

Today, the surgeons at Advanced Orthopedics and Sports Medicine Institute provide the Monmouth County community with specialists for every orthopedic need. Advanced Orthopedics and Sports Medicine Institute provides advanced medical care in Freehold, New Jersey with leading doctors and surgeons, state-of-the-art technology, and exceptional Patient-Centered, Patient-Focused Care T. The seven practicing physicians at AOSMI have a combined 100 years of experience providing exceptional orthopedic care to the New Jersey community of Monmouth County.

Contact Information

Advanced Orthopedics and Sports Medicine Institute, PC c/o IMMG
Wayne Marnell
732-720-2555
Press@AdvancedOrthoSports.com
www.advancedorthosports.com
wayne@webimmg.com

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Travel Rewards Fuels an Industry

Cheer Travel Rewards Booking Engine Fuels an Industry

Business Solution Gives Back Through Sponsorship.

Austin, TX, October 01, 2008 -- Proformance Sports Marketing and Entertainment introduces Cheer Travel Rewards (CTR), a travel booking engine for the spirit industry to bring discounted, accessible housing, flights, car and family activities to cheer and dance participants and their families at a cost they are more likely to be able to afford. Unlike other travel solutions, CTR's user-friendly travel engine is designed to donate valuable commission dollars to the hands of member partners, providing them with valuable discounts and rebates on travel along with other incentive rewards and cash sponsorships. The CTR solution is an avenue for planners to block, book and hold best-value rooms without pre-payment. Unlike other travel programs, CTR's room blocks are not subject to costly attrition and the process for the end-user is facilitated directly from the planner's website so they retain the power of their brand. Cheer Travel Rewards is completely customizable and also offers a private label solution for partner companies desiring something extra special.

"Cheer Travel Rewards is a free and cost-effective, a custom-branded solution that brings immediate benefits to member partners who seek to reduce the high costs of travel to core customers and stretch their bottom line," says Geoff Heller, sales director of Cheer Travel Rewards. "Our goals for this program are to alleviate the burdens of high cost travel and attrition for the spirit industry and give users easy-to-access solutions with valuable cash rewards and sponsorship they haven't been fully afforded previously," remarks Heller. Proformance Sports Marketing and Entertainment is taking the lead to donate money to the industry by channeling group booking benefits directly to planners where it is needed most. Cheer Travel Rewards is one of four group travel programs to debut under the PSME umbrella.

About Cheer Travel Rewards:
Cheer Travel Rewards was designed with the Spirit Industry in mind providing member partner with access to negotiated hotels, resorts and other valuable offers. Cheer Travel Rewards provides a customized solution with commission payout, rewards and incentives.

About Proformance Sports Marketing and Entertainment:
PSME is a full service sports marketing agency specializing in sports marketing, development, event sponsorship, management and promotion.

Contact Information
Proformance Sports Marketing and Entertainment
Najja Conway
(512) 391.9800
najja@proformancesports.net
www.proformancesports.net

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Golf Tournament Results From Sports HQ

The Sports HQ Announce Latest Golf Tournament Results - 11-17th August, 2008

Birmingham, United Kingdom, August 22, 2008 -- The Sports HQ has released its latest golf tournament results (11.08 to 17.08.08) for download from its website: www.thesportshq.com in addition to daily golf news updates including all the latest news on the build-up to The Ryder Cup next month.

Wyndham Championship (PGA Tour)

The Wyndham Championship was held at Sedgefield Country Club, Greensboro where Carl Pettersson won with a score of 21-under 259. Pettersson used the following golf clubs: Nike SQ Sumo2 Tour (10.5 degrees with Fujikura Six shaft) and TaylorMade Burner 3-wood (14.5 degrees). Carl Pettersson also used an Adams Idea Pro (20 degrees) hybrid with Nike Pro Combo Tour irons (4-PW) and Nike Forged (49, 55 and 59 degrees) wedges, whilst finishing with an Odyssey White Hot XG #7 Long putter.

Jeld-Wen Tradition (Champions Tour)

The Jeld-Wen Tradition tournament has been won by Fred Funk with an excellent final round of 3-under 69 using the following set of TaylorMade golf clubs: TaylorMade Burner (10.5-deg) driver with TaylorMade 200 T 3-wood and Burner 5-wood. Funk also selected a TaylorMade Rescue TP hybrid (21-deg) wood in addition to prototype golf irons (4-PW) and rac wedges (54- and 58-degrees). Funk opted for a Rife Barbados putter to finish.

The Xerox Classic (Nationwide Tour)

The Xerox Classic was held this year at Irondequoit Country Club, New York and was won by Brendon de Jonge with a closing round of 1-under 69 using the following combination of Titleist golf clubs: Titleist 905R driver with 906F4 fairway wood. De Jonge opted to use an Adams Idea Pro hybrid club (18-deg) throughout the tournament in addition to Titleist ZM/ZB irons and Vokey Design pitching and sand wedges, in addition to a Vokey TVD lob wedge and Scotty Cameron Futura Phantom putter.

SAS Masters (European Tour)

Peter Hanson defied the appalling conditions at the SAS Masters for Sweden's first home win in ten years. Closing on 1-over par 71 - Hanson used the following TaylorMade golf clubs to claim the title: TaylorMade Tour Burner 9-degree driver and TP 3-wood (14-deg). Hanson selected to use a TaylorMade Rescue TP wood (19-degrees) in addition to TaylorMade r7 3-iron and rac TP irons (4-9). Finally, the Swede opted to putt with a TaylorMade Itsy Bitsy Spider putter.

Greater Richmond Classic (Duramed Futures Tour)

17-year old Haeji Kang battled to win one of his first professional titles in a sudden-death tie with the Mexican, Sophia Sheridan. Kang finished the tournament on 11-under par using a MacGregor NVG2 golf driver, Cleveland HiBore 3- and 5-wood with TourStage irons (4-PW) and Cleveland wedges. A YES! Donna golf putter completed his championship winning line-up of golf clubs.

The Sports HQ supplies factory direct golf equipment including Woods, Irons, Hybrids, Wedges and Putters from leading manufacturers of golf clubs direct from The Sports HQ website.

Media Contact

Rob Willis
Marketing Manager

T. 01527 598 388
F. 01527 596 129

Sports PLC
Units 3 & 4 Lower Park Farm
Storrage Lane
Alvechurch
Worcestershire
B48 7ER

Contact Information

The Sports HQ
Rob Willis - Marketing Manager
00 44 1527 598 388
rob@thesportshq.com
www.thesportshq.com

Texans Enjoy NASCAR

NASCAR Comes to Texas

The thirteenth annual Samsung 500 races into Fort Worth this Sunday.

Austin, TX - April 13 -- It's been 11 years since NASCAR first came to Texas, with the opening of the Texas Motor Speedway in Fort Worth back in 1996. With an appropriate venue came big ticket NASCAR events like the Samsung 500 and Dickies 500 (both of the NEXTEL Cup series), the first of which gears up this Sunday, April 15th.

Race week kicks off with the Dallas Morning News Qualifying Days this Thursday and Friday. The O'Reilly 300, a NASCAR Busch Series race, is scheduled for Saturday. All culminating in the excitement and fanfare that is the Samsung 500 on Sunday.

What makes this event truly Texan is the winner's tradition -- the donning of a cowboy hat and the firing of six-shooters. You don't get more Lone Star than that. But for the past 12 Samsung 500 victories, a different victor has held the honor. Will 2007 be the year that a repeat winner is finally crowned or will we see a 13th racer celebrate?

Watch your favorite NASCAR stars take on Texas' famed 1.5 mile track this weekend. Ticket City is offering deep discounts on anything from backstretch to pit-side seats. To purchase tickets, including one-day to four-day badges or Hospitality, should call (800) SOLD-OUT or go online to www.TicketCity.com.

About TicketCity.com
TicketCity.com sells tickets for all sports, concerts and theatre shows -- both in the U.S. and around the world. Founded in 1990, TicketCity.com has grown into the most trusted source for secondary tickets to every major event from the Derby to the Masters to the Super Bowl to the U.S. Open.

TicketCity.com partners include Rivals.com, SportsWar.com and TMP Worldwide. For more information, visit www.TicketCity.com or contact Mercer Black, Marketing Coordinator at 512.721.1148.

Press Contact: Mercer Black
Company Name: Ticket City
Phone: 512.721.1148
Website: www.TicketCity.com

Ticket Scams Investigated At Olympics

Image via Wikipedia

Investigation of Olympics Ticket Scams Continues, According to the Moriarty Leyendecker Erben Law Firm

HOUSTON & BOULDER, Colo.-- August 03, 2008 --An ongoing investigation of Olympics ticket scams has identified defrauded consumers throughout the world, according to the law firm of Moriarty Leyendecker Erben.

The law firm - whose senior partner, Jim Moriarty, was himself victimized by an official-looking ticket web site - has been contacted by individuals in several nations since the firm launched a web site (www.beijingticketscam.com) on Saturday to support the investigation.

"The consumer response to the investigation is extraordinary," Moriarty said. "Our team is reviewing longer-term litigation options, but with the opening ceremonies for the Games just a few days away, we're also trying to help these individuals salvage their Olympics trips. Their stories are heartbreaking. We've even heard from families of Olympians whose dreams to see their loved ones compete in China are at risk."

The International Olympic Committee and the U.S. Olympic Committee recently filed lawsuits in U.S. federal courts against operators of two web sites, alleging that they are using committee trademarks to deceive and defraud the public. The lawsuits do not seek to recover losses for defrauded consumers.

Moriarty said, "We believe the Olympic committees should have addressed this problem months ago, when consumer complaints first arose - not last week after the deadline for legitimate ticket holders to transfer Olympics tickets passed. That policy only compounds the problems of the victimized consumers who still hope to attend the Games."

For more information about the law firm's investigation, contact: Moriarty Leyendecker Erben, Attorneys at Law, www.beijingticketscam.com, 800-677-7095 or 713-528-0700; Houston Office: 1150 Bissonnet, Houston, Texas 77005; Boulder Office: 1123 Spruce Street, Boulder, Co 80302.
Contacts

Moriarty Leyendecker Erben
James R. Moriarty, 800-677-7095 or 713-528-0700